Dyson Airstrait™ Straightener
The world's first straightener that straightens without plates touching your hair. High-velocity airflow channels stretch and straighten from wet or dry — drying and styling in a single step.
The Campaign
Every other straightener makes you wait — dry your hair, then style it. The Airstrait collapses that into one step. Wet to straight in a single pass. Because the best tool is the one that removes everything standing between you and the result you want.
Unique internal airflow channels work on freshly towel-dried hair. No blow-dry step needed — go straight from the shower to styled.
Precision airflow channels direct high-velocity air against your hair — no metal plates touching your strands, no contact damage.
Combining drying and straightening into one pass can cut your morning routine significantly — time you actually get back every day.
Lower temperatures and zero plate contact keeps the hair cuticle smooth and flat — the key to a high-shine, frizz-free finish that lasts.