Dyson Airwrap™ Multi-Styler
The Dyson Airwrap uses the Coanda effect — the natural tendency of air to follow a curved surface — to attract, wrap and style your hair with no extreme heat.
The Campaign
Traditional styling tools reach temperatures above 230°C — the point at which permanent hair damage occurs. Dyson engineers set out to change that entirely. Four years of research, over 1,010 miles of hair tested, and one breakthrough: a tool that creates every style you love without the heat your hair doesn't need.
Air naturally follows a curved surface. The Airwrap uses this physics principle to attract and wrap your hair around the barrel — no clamps, no grips, no damage.
A microprocessor measures air temperature 40 times per second, automatically adjusting to ensure it never exceeds 150°C — the safe threshold for all hair types.
Barrels for curls and waves. A smoothing brush. A paddle brush. A round volumising brush. A pre-styling dryer. Every style, one tool, one case.
The latest Airwrap connects to the MyDyson app via Bluetooth — offering styling guides, maintenance reminders and personalised tips for your hair type.