Dyson Supersonic™ Hair Dryer
Conventional dryers use uncontrolled high heat that causes extreme damage. Dyson engineers spent 4 years and tested over 1,010 miles of human hair to build something fundamentally different.
The Campaign
Dyson's engineers didn't start with a dryer and try to improve it. They started with hair — its structure, its porosity, its response to temperature — and worked backwards to build the machine it deserves. The Supersonic is the result: the world's most precisely controlled hair dryer.
Spinning at up to 110,000rpm, the world's fastest digital motor generates a high-velocity, focused jet of controlled air — 3× the airflow of conventional motors.
A precision glass bead sensor detects temperature changes 40 times every second, adjusting output automatically to protect against heat damage.
Smoothing nozzle, styling concentrator, diffuser and wide-tooth comb. Each clicks on magnetically — no twisting, no locking, instant swap.
Engineered to produce sound at a frequency outside the most irritating range for the human ear. The quietest powerful dryer you've ever used.